Tanya Rubleva-051-800px.jpg
 

Hi! Friends call me Tanya.

I am a mixed-methods UX Researcher and Designer with 8 years of experience across enterprise and consumer sectors. I leverage my background in journalism and product management to drive confident, data-driven business decisions.

I currently lead mixed-methods research at a top UX research agency, delivering strategic insights and UX advice to FAANG and Fortune 100 clients. Before this, I helped shape care automation and developed innovative digital therapies at Memora Health and Mahana Therapeutics.

Prior to life in UX, I worked as a reporter at a global news network, built a fatherhood app and helped secure the future of soccer. ⚽

Let’s connect - I’ll tell you all about it!

Product Strategy and Research Toolkit

  • Cross-Functional Collaboration

  • Workshop Facilitation & Stakeholder Alignment

  • Feature Prioritization

  • Business Impact Articulation

  • Roadmap Planning

  • Research Democratization

  • Opportunity Sizing

  • In-Depth Interviews

  • Surveys

  • Personas and Archetypes

  • Journey Mapping

  • Competitive Analysis

What it’s like to work with me…

 

“Tanya is diligent, thorough, and creative. She continually brought new strategies and methods for uncovering key insights and communicating them with the entire company.

As an individual, Tanya is calm, welcoming, and wonderful to work with. When conducting interviews, she’s great at putting people at ease and getting at the deeper insights. I enjoyed sitting in on her interviews just to watch her work.”

Chris Browning, Design Director

“I worked with Tatiana on a large and complex project at Mahana. She was very quick to onboard and entirely managed evaluation and validation of new product direction, including designs, functional changes, and content perceptions by the target audience. Tatiana is a fast learner and very resourceful. With limited support and resources she was able to develop multi-faceted research plan and execute it on a very tight timeline.”

Ekaterina Moshkevich, VP, Product

“Tanya is a fantastic UX researcher. During her time working with our product growth teams, she demonstrated exceptional skills in understanding our target users and their needs. Tanya conducted thorough research and delivered valuable insights that helped inform our product development decisions.”

Simon Krokhmal, Director of Product Management